SEO Tip: Hosting location can influence search engine rankings. General rule is: try to host your website in country where your visitors are located. This will boost traffic for your target audience and also reduce page loading time. Page speed in also one of the ranking factors in search engine ranking alhorithms and it will also enable your users to browse throught your site more easily. If website loads fast visitors will generally spend more time on it, look at more pages and buy more products on it.